The listing presentation is the first step most sellers take when they are looking for a real estate professional to market their home. They communicate what they expect from the real estate agent who will list their home, and the agent explains their marketing strategy, including pricing recommendations, advertising, and any special programs they or their companies offer.

A good listing presentation takes careful planning. A written market analysis will help you get a clear idea of local market conditions. Many real estate agents will include a marketing plan, as well as suggestions on how to make sure that your home shows well and is accessible to agents. If you are talking to several companies, resist the temptation to go with the person who quotes you the highest price for your house. Look for an agent who is well prepared, professional, and has the best ideas. The most successful transactions involve careful collaboration between the sellers and the real estate agent.

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Philip LeMay
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